Daily Archives: 9 December 2009

Mysteries of the Universe Revealed #412: Headlines

Readers and cranky letter writers love nothing more than to hyper-analyze every jot and tittle of headlines, but, frankly, a headline is NOT journalism. It’s a “hook” to get you to read the story, and is more legitimately a mild form of advertising. Just as book jacket copy, with its breathless prose, is completely independent of the writer … Continue reading

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