The weather in Cloudcuckooland is balmy.
I refer, of course, to this commercial on Martin Luther King day:
Right. From the state that decided to turn their license plates into an ad for their ski industry — “Ski Utah!” — we get a commercial series where “snowflakes” extol how wonderful Utah is. The black snowflake in question falls into the frame and screams: “I made it! Utah! This is the single greatest moment of my life!”
Which is the strangest damned metaphor, or, rather, mixing of metaphor with absurdity ever imagined by the twisted mind of Madison Avenue. Consider the bizarro world instincts behind its formulation:
Gotta have a token. If we’re dressing up actors as “snowflakes,” we need to make sure that we’ve shown our racial sensitivity.
Thus, a black man dressed up as a snowflake.
The reptile brain is confused. Black snow? Black ice? What?
One can almost see the cynical Madison Avenue mind at work: put some blacks in it, so that it’s “diverse.” When, in fact, the “diversity” of the anthropomorphized “black” snowflakes in the commercial is a lunatic joke on a par with the best that Saturday Night Live ever came up with. What the hell were they thinking?
Now, we consider that there are no WOMEN represented as snowflakes, even though women ski. And that there are no Hispanics represented as snowflakes, even though Hispanics make up the largest single minority group IN Utah.
No: this was some brain-dead jerk’s idea of “diversity,” having a “black” snowflake yell “Utah! This is the single greatest moment of my life!”
Really? I remember when there was all the trouble with Utah in 1969: football teams were protesting Utah’s black exclusion policy as regards the Mormon Church, the largest land and business owner in a state that is a theocracy in all but name.
That blacks could not hold offices in the “Church” because “black” was the “Mark of Cain,” according to the wacky precepts of Mormonism.
But, yea, verily, it came to pass that the same process wherein — after going to war against the U.S. Government over polygamy — the “prophet” suddenly had a “revelation” that polygamy was “wrong” and monogamy was “right,” so, too, eventually, in 1978, the “prophet” had a sudden “revelation” that blacks were OK, and NOT the “Mark of Cain” and thus were eligible for the priesthood.
[* “…[I]n a broad sense, CASTE SYSTEMS have their root and origin in the gospel itself, and when they operate according to the DIVINE DECREE, the resultant RESTRICTIONS AND SEGREGATION ARE RIGHT AND PROPER and have the APPROVAL OF THE LORD. To illustrate: Cain, Ham, and the whole negro race have been cursed with a black skin, the mark of Cain, so they can be identified as A CASTE APART, a people with whom the other descendants of Adam should NOT INTERMARRY.” LDS “Apostle” Bruce R. McConkie, Mormon Doctrine, pp. 108-109, 1966 edition, emphasis added.
Note: Allegedly, Mormonism’s doctrines of racial discrimination are “right and proper,” actually approved by God!]
Yeah. Mormonism remains essentially a lily-white cult, Scientology™ a century on, you might say. And the Church still manages to exist within a strange space wherein business, government and religion are not at all separated by clear, bright lines.*
[* To be fair, the ski industry isn't directly connected to the Church, but, as it is estimated to bring in over $1 billion a year in tourism, the Church is not DISconnected from skiing altogether.]
The Church of Latter Day Saints owns the second-largest newspaper in the state, the Deseret News, and, oddly, when strange things happen in Mormonland affairs, it grows eerily quiet — see “Dominionist Hoedown in Salt Lake City and YOU ain’t Invited” 29 Sept. 2007
But consider the long and bad history of blacks in Utah, and consider the extraordinarily small number of black skiers. And consider the sleaziness of a state that would turn their license plates into an involuntary plug for its nascent ski industry (with ties, of course, to the Church), and then listen to how horrific that yawp is:
“I made it! Utah! This is the single greatest moment of my life!”
Right. Ask any black who’s spent any significant time in Utah if it was the greatest single moment of his/her life.
Seriously: this is an insult to the intelligence of the audience, and another version of the ongoing Republican Minstrel Show. While the “blackface” has been replaced with actual black skin, the tokenism remains. Any woman or minority can do well in Red State business, because they NEED them to cover up the overwhelmingly WHITE makeup of the GOP and of perhaps the reddest state in the Union: Utah.
Weirder still: no significant comment anywhere on this patently absurd representation of “snow” in Utah.
With its black snowflakes.
“Utah! This is the single greatest moment of my life!” Really?
Or maybe they mean the snow downwind from the chemical warfare facilities?
On Martin Luther King Day, no less.
Crazy with a chance of black snow. And that’s the weather in Cloudcuckooland.